Marketing Strategies for College Counseling Centers

The following is a list of strategies for marketing counseling services to faculty, staff, administrators, and students. The source for this material is Mattox, R. (2000). Building effective campus relationships. In D. C. Davis & K. M. Humphrey (Eds.), College counseling: Issues and strategies for a new millennium (pp. 221-237). Alexandria, VA: American Counseling Association.

• Campus publications (e.g., newspapers)
• Campus television and radio stations
• Development of and involvement in campus crisis response teams
• Teaching
• Flyers posted around campus
• Email
• Counseling center web site
• Sponsor anxiety, depression, and eating disorder screening days
• Sponsoring and programming for Counseling Awareness Week
• Place table tents and banners in the cafeteria & student center
• Write a weekly column for the newspapers
• Teach a senior seminar or freshman seminar course
• Place advertisements on television in the student center
• Provide and sponsor workshops for faculty and staff, including continuing education credits
• Sponsor Career Counseling Week
• Develop a relationship with the college's foundation and alumni office
• Development of and involvement in campus committees
• Guest speaking for classes and organizations
• Distribute brochures around campus
• Sponsoring and programming for Mental Health Awareness Month
• Develop mental health "theme of the month" campaigns
• Invest in giveaways, such as refrigerator magnets that suggest designated drivers
• Place counseling advertisement kiosks in heavy traffic areas around campus
• Have an open house

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