Marketing Strategies for College Counseling Centers
by Bob Mattox, Kennesaw State University
The following is a list of strategies for marketing counseling services to faculty, staff, administrators, and students. The source for this material is Mattox, R. (2000). Building effective campus relationships. In D. C. Davis & K. M. Humphrey (Eds.), College counseling: Issues and strategies for a new millennium (pp. 221-237). Alexandria, VA: American Counseling Association.
- Campus publications (e.g., newspapers)
- Campus television and radio stations
- Development of and involvement in campus crisis response teams
- Teaching
- Flyers posted around campus
- Counseling center web site
- Sponsor anxiety, depression, and eating disorder screening days
- Sponsoring and programming for Counseling Awareness Week
- Place table tents and banners in the cafeteria & student center
- Write a weekly column for the newspapers
- Teach a senior seminar or freshman seminar course
- Place advertisements on television in the student center
- Provide and sponsor workshops for faculty and staff, including continuing education credits
- Sponsor Career Counseling Week
- Develop a relationship with the college’s foundation and alumni office
- Development of and involvement in campus committees
- Guest speaking for classes and organizations
- Distribute brochures around campus
- Sponsoring and programming for Mental Health Awareness Month
- Develop mental health “theme of the month” campaigns
- Invest in giveaways, such as refrigerator magnets that suggest designated drivers
- Place counseling advertisement kiosks in heavy traffic areas around campus
- Have an open house








