Marketing Strategies for College Counseling Centers

by Bob Mattox, Kennesaw State University

The following is a list of strategies for marketing counseling services to faculty, staff, administrators, and students. The source for this material is Mattox, R. (2000). Building effective campus relationships. In D. C. Davis & K. M. Humphrey (Eds.), College counseling: Issues and strategies for a new millennium (pp. 221-237). Alexandria, VA: American Counseling Association.

  • Campus publications (e.g., newspapers)
  • Campus television and radio stations
  • Development of and involvement in campus crisis response teams
  • Teaching
  • Flyers posted around campus
  • Email
  • Counseling center web site
  • Sponsor anxiety, depression, and eating disorder screening days
  • Sponsoring and programming for Counseling Awareness Week
  • Place table tents and banners in the cafeteria & student center
  • Write a weekly column for the newspapers
  • Teach a senior seminar or freshman seminar course
  • Place advertisements on television in the student center
  • Provide and sponsor workshops for faculty and staff, including continuing education credits
  • Sponsor Career Counseling Week
  • Develop a relationship with the college’s foundation and alumni office
  • Development of and involvement in campus committees
  • Guest speaking for classes and organizations
  • Distribute brochures around campus
  • Sponsoring and programming for Mental Health Awareness Month
  • Develop mental health “theme of the month” campaigns
  • Invest in giveaways, such as refrigerator magnets that suggest designated drivers
  • Place counseling advertisement kiosks in heavy traffic areas around campus
  • Have an open house



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